Member Chat: Stephen Shinn of Shinn Communications Canada
Meet King West- Liberty member Stephen Shinn of Shinn Communications Canada!
Stephen lets us know a bit more about his business, what sets it apart and the challenges he faces in an always changing media landscape.
Tell us about Shinn Communications, what is your elevator pitch?
We are a small but highly proficient team of senior public relations professionals with a proven track record of making your brand's story shine. We believe in truly partnering with our clients to get a well-rounded view of your business and what matters most to you. We won't pretend to understand the inner workings of your company from day one – our team knows when to shut up and listen – but can assure you that we're experts in all things PR. Staying on top of key industry trends is a priority, and we've spent over 20 years building solid relationships with influencers, media, and decision-makers.
What kind of clients do you serve?
Mostly entertainment, travel and lifestyle focused
What sets your company apart from the rest?
Me, just kidding! ;-)
Everyone has a story to tell. It's our job to ensure that the right message gets to the right audience, at the right time, using the right medium. We don't believe in a one-size-fits-all approach. We know that each of our clients are unique and deserve services that are tailored to their individual needs.
What is the biggest challenge in your industry today?
With print media drying up and broadcast becoming more pay to play we are constantly challenged to find fresh avenues to get our messages out there. We enjoy being kept on our toes!